Tourism Kerala
Kerala Tourism organize Kerala holiday and tourism packages from UK,
Ireland, Manchester, London and many other European destinations. We have
dedicated office in Europe to handle our Kerala holidays reservation
system. Kerala, a state situated on the tropical Malabar Coast of
southwestern India, is one of the most popular tourist destinations in the
country. Named as one of the ten paradises of the world by the National
Geographic Traveler, Kerala is famous especially for its ecotourism
initiatives. Its unique culture and traditions, coupled with its varied
demography, has made Kerala one of the most popular tourist destinations
in the world. Growing at a rate of 13.31%, the tourism industry is a major
contributor to the state's economy. Until the early 1980s, Kerala was a
hitherto unknown destination, with most tourism circuits concentrated
around the north of the country. Aggressive marketing campaigns launched
by the Kerala Tourism Development Corporation—the government agency that
oversees tourism prospects of the state—laid the foundation for the growth
of the tourism industry. In the decades that followed, Kerala Tourism was
able to transform itself into one of the niche holiday destinations in
India. The tag line Kerala- God's Own Country was adopted in its tourism
promotions and became synonymous with the state. Today, Kerala Tourism is
a global superbrand and regarded as one of the destinations with the
highest brand recall. In 2006, Kerala attracted 8.5 million tourists–an
increase of 23.68% in foreign tourist arrivals compared to the previous
year, thus making it one of the fastest growing tourism destination in the
world. Popular attractions in the state include the beaches at Kovalam,
Cherai and Varkala; the hill stations of Munnar, Nelliampathi, Ponmudi and
Wayanad; and national parks and wildlife sanctuaries at Periyar and
Eravikulam National Park. The "backwaters" region—an extensive network of
interlocking rivers, lakes, and canals that centre on Alleppey, Kumarakom,
and Punnamada—also see heavy tourist traffic. Heritage sites, such as the
Padmanabhapuram Palace, Hill Palace, Mattancherry Palace are also visited.
Cities such as Kochi and Thiruvananthapuram(Trivandrum) are popular
centres for shopping and traditional theatrical performances.The state's
tourism agenda promotes ecologically sustained tourism, which focuses on
the local culture, wilderness adventures, volunteering and personal growth
of the local population. Efforts are taken to minimise the adverse effects
of traditional tourism on the natural environment, and enhance the
cultural integrity of local people.
